Relevance is Leadership.
"Thought leadership" is an outdated term in today's landscape.
People want to know where leaders stand and what they can offer. Understanding how to meet that demand is the key to strong, ongoing executive relevance.
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Houston's expertise in executive positioning, message development, and media trends will give you the tools you need to position yourself as a trusted voice in your industry.
Executive Positioning
Learn how to define your unique perspective. Understand where you can contribute, differentiate, and build credibility across all channels: written articles, media engagements, keynote presentations, and beyond.
Message Development
Leverage your expertise to create compelling stories. Craft narratives that spark interest, reinforce credibility, and build a brand that audiences trust and want to follow.
Landscape Navigation
Recognize, anticipate, and proactively engage with industry trends, rapid news cycles, and hot topics. Develop the skills to contribute authentically and maintain presence in emerging conversations.
