There is no substitute
for authenticity.
Understanding how to respond during a crisis is critical.
Houston's expertise in communications strategy, message development, and media relations is essential for learning to prepare for and respond to difficult situations.
Strategic Consulting
Houston will provide strategic guidance for your response to any situation. The dynamics of a crisis can create confusion and uncertainty, and an expert perspective is an invaluable source of clarity.
Message Development
Drafting public statements, correcting the record, and preparing to respond to difficult news all require a complete understanding of your position in the media landscape and the needs of your audience. Build a message that meets them where they are.
Media Relations
Houston's media relations expertise will enable you to apply your strategy and messaging rapidly. Media training, interview prep, monitoring, and rapid response will keep you ahead of the curve.
